• Psychology
  • Underlying Psychological Reasons Why People Turn To Luxury Brands

    luxury brand rolex

    From driving a Rolls Royce, carrying an Hermes purse, whilst wearing a Rolex watch, luxury brands have very much dominated the market recently. More and more people are now turning to luxury brands. One major problem is that even those who are not really well-within the bounds of being able to afford luxury brands are still joining the bandwagon. Hence, many of us often ask the question “Why is this so?”.

    As we all know, for every consumer behavior, there are always psychological reasons behind it. Thus, in order to understand more about people’s behavior towards purchasing luxury branded items, let us check out the different reasons which different psychological studies discovered.


    Studies have shown that purchasing luxury brands, which also means using or even flaunting it, may increase a person’s self-esteem. In one way or another, using luxury branded clothing, accessories, vehicles, etc. increases a person’s evaluation of his/her self-worth. For some people, the more expensive their watch is, the higher their perceived sense of worth as well.

    Furthermore, purchasing luxury brands also gives people a sense of accomplishment. In other words, people feel as if their luxury things tell a story of their success in business or life, in general. In another view, more accomplishments, meaning more promotions or success in your job, projects, business, etc., may also make people feel like they deserve a prize and usually those prize come in hefty and luxurious price tags.


    Since not many can afford luxury brands, owning luxury brand materials may represent authenticity. That means, nobody can copy you; or even if there are others who may copy you, it is more or less a rare occurrence. You stand out from the crowd and all eyes are on you because you’re driving a BMW. Needless to say, this feels quite good as it feeds your ego.

    rent luxury cars


    Most, if not all, people believe that quality and price are directly proportionate. Thus, luxury brands which come in heavy price tags are automatically equated with the best quality. Of course, there is some truth to this since usually, higher price means that stronger and better materials are used.

    Hence, when purchasing a car, many would go for luxury brands, if they can afford it, over common brands since the price indicates better driving quality. Our suggestion, however, is that you should do a taste-test. For instance, some prospective luxury car buyers rent luxury cars (like those from Lou La Vie cars) in order to have a feel of what it’s like to drive a Benz or a Royce before actually purchasing one. This may be one way to confirm the issue on whether or not the quality is, indeed, better.

    Social Status

    Another big reason why people turn to luxury brands is the fact that these things have become symbols of higher social status. Today, people do not just consider your mansion or your house as the indicator of your social status, in fact, just by looking at someone’s watch or bag, people are immediately able to tell which social class that person belongs to.

  • Uncategorized
  • How to Choose a Great Label Printer

    importance of product labelsFinding a printer that suits your needs from the numerous brands and models available in the market does get a bit tricky considering the variety of options available.

    Here is a quick guide to consider before making a buying a decision.

    Print quantity required on a daily basis

    The number of prints required on a daily basis is the first aspect to determine the kind of printer you will need.

    For lower volumes, there are printers such as E Class from Datamax or the Zebra’s LP or DA series as these are smaller printers designed to keep costs low and print around 1-20 labels a day at a very small investment.  

    One of the major drawbacks of these entry level printers, however, is that cost of repairs is quite high in the event of a breakdown. For meeting higher quantity requirements, printers such as the Datamax I Class Mark II and II or the H Class, Zebra 105SL, Xi Series or the ZT 400 are preferred mainly due to their capacity to print in thousands without any difficulty.

    And while these printers do require a higher initial investment, they are low maintenance models which will last for as long as 10 years or more when used and maintained properly.

    Types of label sizes

    When it comes to printing labels, everything has to be right. The content, itself, must have the necessary details and it should relaying true information. Otherwise, there would be some serious consequences for wrong labeling. Aside from the content, design and other labeling details; the label sizes matter a lot as well.

    There are endless options for the label sizes that label printers can produce. One important consideration here is the width of the label as size of print heads varies from printer to printer, although most do go up to 34 inches.  

    Four inches in the most popular size for labels– 90% of businesses use this. Six to eight inch width sizes are also available for label barrow or gallon containers.  

    Print head replacements do add to the cost of equipment as well, therefore, picking an appropriate size will keep initial and recurring cost lower. On an average, 4 inch print heads cost around $250-500, 6 inches print heads will cost approximately $600- $900 and anything over 8 inches comes with a price tag of over $1000.

    importance of labels on products

    What you need to print

    In addition to printing labels, label printers can perform a whole lot of other functions, too. Depending on what you need to print, you will have to accordingly consider the resolution you will need. Printing print logos, barcodes, small fonts, etc requires different DPI’s (dots per inch).

    Standard printers come in 203 DPI’s. For smaller fonts and enhanced quality, however, you would require a DPI of around 305.

    Printers from doranix.com can handle different types of materials to be printed on. Some of their printers specialize on Tyvek, a material used for sterilization pouches for dentists, doctors and pharmaceutical companies for extraordinarily safe packaging.


    If your budget permits, it is always recommended that you buy the latest printers on the market as these come loaded with features and a variety of specifications. If you are just starting out, however, and you don’t have a sizable budget, you could consider older generation machines or opt for something simple and basic.

    Monochrome and color printing

    Color printers, from popular brands such as Astromed and Toshiba, cost anywhere from $12,000 onwards for thermal transfer printers. The other option are inkjet label printers such as the VP2020 from VIP or the LX-810 from Primera.

  • Uncategorized
  • Does Acupuncture Hurt – Acupuncture in the Miami Area

    best relaxation therapy

    Acupuncture in the Miami area has been steadily growing in popularity among those that are looking for an alternative form of therapy. Known to be effective for a wide variety of ailments and conditions, acupuncture therapy has been in existence for thousands of years. It continues to be popular thanks to the effectiveness of this form of medicine.

    Basics of Acupuncture

    The form of treatment is unique as it involves the use of hair-thin solid needles that are inserted at specific points in the skin. This is done to stimulate pressure points to help correct imbalance in flow of Qi (oxygen) through specific channels called ‘Meridians’.
    One of most commonly asked question by new patients is ‘Does acupuncture hurt?’ mainly because they associate it with the pain sensation felt when a needle pricks through their skin when getting a blood test done, for example.
    Acupuncture in general does not hurt. And while some cite that they can sense the needle being inserted (associated with the opening of a blocked channel or Qi), others don’t feel anything at all. Unlike hypodermic needles that are hollow, the needles used in acupuncture are much thinner in diameter — as fine as the thickness of a human hair.
    The needles which need to remain in the body from anywhere between 5 minutes to 45 are pre-sterilized, pre-packaged and are usually of the disposable variety.

    acupuncture is not painful

    What to Expect

    After each session, patients claim to experience profound relaxation and a reduction in pain. The experience for each patient is of course different but never sharp. The prick is not more than that of a mild mosquito bite and if at all it surpasses this level; do let your acupuncturist know. Acupuncturists generally inform the patients to speak up if the patient is experiencing any discomfort during the treatment.
    If the area is too sensitive, the therapist may remove the needle or simply insert it again.
    A typical visit to any acupuncture clinic in the Miami Area begins with filling out a health history form that covers all your previous health details including any previous surgeries, the types of medications you are on, etc.
    An initial visit usually takes around an hour and a half and can also involve an acupuncture treatment as well unless the previous health details needs to be investigated in detail.
    At most centres, first time patients will undergo a complete assessment to identify the root cause of their ailments after which a customized treatment plan is designed.
    The treatment requires you to lie flat on a massage table and wear loose, comfortable clothing that you can easily fold up to your knees or elbows when required.
    The number of treatments depends on your personal condition, the severity of the ailments and how long it has been since you have had it. They can be scheduled as often as five times a week or as little as once a month. Positive results are often seen after the third or fourth treatment.

  • Addiction
  • How to Spot Internet Addiction

    Angry businessman getting out from the computer screen

    The internet as we know it has only been accessible for the last two decades. During that time it has become so pervasive that Millennials and other people younger than 30 don’t remember a time when the internet was not available. In two short decades, we have seen the internet industry boom and bust, and then boom again. We have seen generations of social media, websites and apps grow into million-dollar businesses, and seen them go bankrupt as well.

    For a lot of people, they can no longer work or enjoy themselves without the internet. Their homes and offices have always on internet connection. When they go out, they prefer businesses with free wifi. Even when traveling, people rely on internet devices to navigate to where they are going. They rely on apps for dining suggestions, and for entertainment recommendations. The internet is so immersive that there comes a point you have to ask if you can live without the internet. This is the essence of internet addiction: there is the need to be always connected to the internet that you have withdrawal symptoms whenever you are offline.

    Excessive use of the internet does not necessarily mean an addiction. There are a lot of jobs which require people to stare at computers for the whole of their shift. Internet addiction is a compulsion to go online for any of a number of reasons, including internet gaming, gambling, social media, videos, and blogging.

    Caucasian young man dressed like nerd holding computer monitor in frustration.

    The following are common signs and symptoms of internet addiction:

    1. Carpal Tunnel Syndrome. This occurs due to the excessive use of the mouse or keyboard. Although this is quite common in programmers and data encoders, long hours spent browsing the internet can also cause this problem.

    2. Backache and headaches. When a person sits for long hours without rest, backaches and headaches, as well as pain in the legs and calves would also occur. This is due to a lack of circulation and movement of the body. Although this is fairly common with clerks and other workers who spend their whole day sitting down, internet makes a person stationary and sitting while online.

    3. Strained vision. Staring at the monitor for an extended time strains the eyes and causes blurry vision. This is also related to headaches due to being in front of the computer for long stretches of time. Workers are advised to stare at an object 20 feet away, for 20 seconds every 20 minutes. However, internet addicts don’t heed this advice.

    4. Lack of sleep. Internet addicts go online at night, after work or school. They browse the web and look for something interesting. In doing so, they lose track of time, and lose sleep. There are different types of internet addiction, however, the activities are considered an addiction if these are done for extended hours on a daily basis.

    5. Loss or gain in weight. The compulsive behavior brought about by internet addiction has a side-effect. Either the internet addicts don’t eat on time, or they eat too much junk food. They munch on chips and chocolate bars, as well as drink too much coffee or energy drinks.

    The above are primary symptoms of internet addiction. There are other signs, including lack of human interaction, as well as the need to be always online. If you suspect that you, a friend or family member is addicted, you should take a simple test to confirm it.